Merry Christmas and a Happy New Year from Explanimate!
December 19th, 2012
We’d just like to take some timeout, to wish all of our clients, partners, friends and family a Merry Christmas, and a Happy New Year. 2012 has been a big year for us, creating alot of new content, exploring some new styles, and making lots of new friends along the way. We’re looking forward to an even busier and brighter 2013.
Meantime, please enjoy one of our personal favourites from our friends over at SHED – share the Joy!
Comments
Behind the Scenes: Whiteboard Animation
October 29th, 2012
There is a lot of buzz at the moment about whiteboard animation. Everyone does it differently so we thought we’d show you how we created the PCG animation. While we were working on the video, Travis grabbed a DSLR to capture a peek at how we work. Check out the behind the scenes video and tell us what you think!
Comments
Website relaunch!!!
July 4th, 2012
We have been very busy of late working on a ton of great projects. One exciting thing we have been working on is our new website and branding. There were a number of reasons why we wanted to rebrand and we thought we’d share them with you.
1. We wanted to lose the suits.
We really wanted a website that conveys who we are. We felt our old website was far too corporate. Yes, it was clean and conveyed the product we were trying to sell but it didn’t say anything about our personalities.
2. We wanted to show our creativity.
That may sound like a wanky thing to say but we wanted people to take one look at our site and say damn, ‘these guys know what they’re doing’. We wanted as many elements as we could to be hand drawn and for our site to be one of a kind.
3. We wanted it to be functional.
We really needed the site to be user friendly and easy to navigate. We wanted it to be clear where people needed to go to get the info that they are after. We also wanted to integrate social media flawlessly and make the site as accessible as possible.
4. We Love great design.
We really wanted something that had great design esthetic. We wanted people to want to browse around our site and enjoy the experience. We are really proud of how it turned out in that regard. We are absolutely in love with our new logo and branding.
We are so happy with the results. We are proud of our team and grateful for everyone that helped put this together. We hope you like the site. We’d love to hear what you think, drop us a line anytime.
Comments
Techcrunch article: Rise of the ‘explainer’ video….
May 1st, 2012
We missed this a few weeks ago when it was posted but this is a great article about ‘explainer’ videos. They make a lot of good points about why explainer videos are becoming increasingly relevant and offer some tips on what makes a good explainer video. Check it out:
http://techcrunch.com/2012/03/24/rise-of-the-explainer-video/
Comments
Dealpinch-Daily deals delivered daily! (say that 5 times fast!)
February 1st, 2012
When Lucy from Dealpinch approached us to make a video for her site we were honored. Dealpinch is a site that gives you all the best daily deals on your terms.
The challange: Make a fun and engaging video that demonstrates the awesomeness of Dealpinch (including all the ways you can access the site), use a cute animation style and energetic voice talent. Oh and throw in the founders of the company all in under 1 min. So how did we do? Have a look below!
Comments
Check out the explainer we did for Kondoot!!
January 24th, 2012
When an up and coming social video start up asks you to make a video for them you say sweet. When they they tell you it needs to be completed in 48 hours you say sweet….damn. This is exactly what happened last Friday when we were asked to complete a full explainer by Sunday night. What happened over those 48 hours we can’t speak of. There was laughter, there were tears, a little blood was even spilt.
We crafted the script on Friday afternoon with Kondoot team and raced back to the office to work on drawing styles. We started the storyboarding early saturday morning while we waited for the voiceover to be completed. The animation started mid afternoon on Saturday right about when the red bulls started kicking in. The animation process was blur…..Here it is.
Shows what can be done in a weekend with the right team and enough Red Bull….