Everyone likes playing with Lego.  Don’t you try to tell us that you’re ‘an adult’ and ‘Lego is for kids’ and yadda yadda yadda.  You’re just boring, that’s all that is.

Aaaaaanyways…

Before you decide on what you want to build, it’s always easier if you organise and sort the pieces somehow.  Whether that’s placing all the 2x1s in a pile, moving all the “Lightning McQueen red” pieces to the side, or just leaving them in the pre-organised bags, it always makes it easier to find what you need and make the right decisions further down the track.

Alteryx understands the same thing about your data.  

They’re the masters of sorting, organising, and arranging your data to make your life sooooo much easier.  But explaining just how they do this, not quite as easy.  That’s why they came to us.

Using Lego as our inspiration, we used shapes and colours to represent different data types, animating them into different shapes and categories to visually demonstrate how that Alteryx magic works.  

But then came the curveball.  We couldn’t use a VO.  Well, we could but because Alteryx wanted to use this video at a busy (or poppin’, as the kids say) conference, we needed to make sure this video would work just as effectively without VO or captions.  This meant not only did the visuals have to speak for themselves, but the clever placement and use of text on screen needed to be attention grabbing enough to stop passers by and pull them in to watch the full video.

So, we brightened those colours, crisped up those illustrations and developed a super clean animation that would be easy to read from across the hall.  A mixture of high and low speed movement, stunning colours and high end design made sure there was always something new on screen to catch people’s eye.  

We think you’ll agree - I mean, to be reading this, you had to click on this project’s thumbnail.  So, it must have grabbed your attention ;)