Bravehearts – Join the Dots
Discover the Bravehearts – Join the Dots animation project, a creative endeavour by Explanimate. Explore our unique animation solutions today.
About the
project
We worked with Bravehearts, in a collaboration with the Queensland Family and Child Commission, to develop this video surrounding their new initiative “Join the Dots” to help keep young people safe online.
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Bravehearts, in collaboration with the Queensland Family and Child Commission, launched a vital initiative called “Join the Dots”, aimed at keeping young people safe online. With digital spaces becoming increasingly complex, they needed a compelling video to raise awareness and encourage action. That’s where we came in.
The challenge was to create a video that:
- Effectively communicated the importance of online safety to young people, parents, and educators.
- Made a complex issue easy to understand without overwhelming the audience.
- Encouraged engagement with the “Join the Dots” initiative.
By focusing on these objectives, we developed a clear messaging framework that balanced education with engagement.
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To create a video that resonated with all target audiences, we took an approachable and relatable storytelling approach. Instead of relying on fear based messaging, we focused on empowerment and awareness, showing how young people, parents, and communities can work together to create a safer online environment.
The visual style needed to be modern, engaging, and accessible. We incorporated:
- Friendly, dynamic motion graphics to illustrate key concepts in an easy-to-digest format.
- A bright, inviting colour palette to ensure the video felt inclusive and hopeful.
- Seamless transitions to maintain engagement and keep the message flowing smoothly.
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Working closely with Bravehearts and the Queensland Family and Child Commission, we refined the video to ensure clarity, accuracy, and impact. Feedback loops allowed us to fine-tune the messaging, ensuring it resonated with both young people and adults.
The final video successfully delivered Bravehearts’ message, providing a clear and engaging introduction to “Join the Dots.” By making online safety an approachable and shared responsibility, the video helped drive awareness and action.
We’re proud to have been part of such an important initiative, ensuring young people have the tools they need to stay safe online.
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