When Coca-Cola comes knocking, you answer.
One of the most recognisable brands in the world reached out to us for help with their latest campaign, "Turn Up Your Rhythm." They needed engaging, dynamic videos to promote their "Drink. Scan. Listen." competition across multiple countries. Naturally, we couldn’t resist the chance to collaborate with such an iconic brand.
The campaign was all about creating excitement and engagement. Coke’s goal was to educate audiences on how to enter the competition while staying true to their signature high energy style. Our challenge was to seamlessly integrate live action footage with motion graphics, all while keeping the visuals fun, fresh, and instantly recognisable as Coca-Cola. And for us... that's just something we do every day.
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To ensure clarity and engagement, we broke the process down into three distinct steps:
- Drink. Everyone knows how to drink a Coke, but the visuals needed to be on-brand. Using Coca-Cola’s signature match-cut editing style, we created a fast-paced sequence of different people enjoying an ice-cold Coke straight from the classic glass bottle.
- Scan. Demonstrating the scanning process required a mix of motion graphics and live action footage. We illustrated how to scan a QR code and enter a code from under the cap, ensuring clarity and ease of understanding for a global audience.
- Listen. Since one of the major prizes was Spotify VIP access, we wanted to capture the joy of winning this. Music means movement, so we showcased people dancing in public, Coke bottles in hand, vibing out to their favourite tunes.
To maintain Coca-Cola’s brand identity, we leaned into bold reds, crisp whites, and dynamic motion. Real-life imagery was key for authenticity, but where needed, we crafted animations to highlight product details, like showing where to find the codes under the caps. The combination of live action and motion graphics kept the content visually compelling and easy to follow.
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With a global campaign of this scale, precision was everything. We worked closely with Coke's team to refine each element, ensuring the messaging was clear across different markets. Through multiple review stages, we fine-tuned the pacing, transitions, and colour grading to align perfectly with Coca-Cola’s brand guidelines.
The final videos rolled out across multiple countries, generating excitement and engagement. Coke loved the final product, and we were thrilled to have helped bring their vision to life. Now, if you’ll excuse us, we’re off to drink, scan, and (hopefully) win some cool prizes ourselves.
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