Crescendo
About the
project
Sure, Ai might seem intimidating and out of reach. But, with Crescendo, using AI to streamline your customer service processes is easy as pie.
But, Crescendo needed help communicating this “sit back, relax, and we’ll do all the work” message to their audience. That’s where we came in.
What better way to say “we’ll make your life easier” than a light-hearted video that’s easy to watch and understand and feels more like entertainment than any sort of marketing.
So, we pulled together meme-like images from popular movies, a satirical narration and visually interesting style to create a video that felt like something people would choose to watch.
We definitely had a few giggles putting it together, so we feltlike that was a good sign.
The Crescendo team certainly loved it… what do you think?
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AI can feel intimidating—like a technology only accessible to big corporations or tech wizards. But Crescendo makes AI-powered customer service simple, intuitive, and effortless.
Their challenge? Communicating that ease to their audience. That’s where we came in.
Crescendo’s key message was clear: "Sit back, relax, and let AI do the work."
We needed a way to convey this without making it feel like just another tech explainer video. Instead of focusing on the mechanics, we aimed to create something that was:
🎭 Light-hearted – Entertaining rather than overly technical
🎯 Relatable – Using pop culture references to make AI feel familiar
👀 Visually engaging – A style that grabbed attention and held it
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We decided to take a meme-inspired approach—a mix of:
🎬 Iconic movie moments – Instantly recognisable and fun
🎙 Satirical narration – Keeping it witty and engaging
🎨 Bold visual style – To make every frame pop
This approach ensured the video felt more like entertainment than marketing—something people would actually want to watch.
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Our goal was to keep it fresh, fast-paced, and fun:
- Dynamic motion graphics that enhanced the humour
- Playful typography to reinforce key points
- A bright, engaging colour palette that made the visuals pop
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Comedy is all about timing, so we paid close attention to:
🎭 Pacing – Ensuring the jokes landed effectively
🎨 Visual clarity – Keeping the messaging front and centre
🔄 Client feedback – Making refinements to enhance engagement
We knew we’d hit the right tone when our team found themselves laughing through the edits—a solid sign that it would resonate with viewers.
The final video wasn’t just an explainer—it was a conversation starter.
- Crescendo loved it—and their audience did too
- Increased engagement—people actually watched, shared, and connected with the content
- Proved that AI doesn’t have to feel intimidating—it can be fun, accessible, and even entertaining
What do you think? Would you watch it?
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