CSIRO Synbio
Explore CSIRO's Synbio animation project by Explanimate a unique mix of 2D, character & motion graphics. Discover our innovative animation solutions today.
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About the
project
We love CSIRO, they do exciting things that we get to make exciting videos about.
Exciting? Science? Now they’re two words that you may not have thought went together. In fact, you might have even let loose an internal groan.
That’s the hurdle CSIRO often faces. How do you get people to engage with your work when they think it’s going to be boring before they even press play?
You come to Explanimate! of course!
CSIRO did (just another reason we love them).
In one of our recent team ups, we created a suite of videos for their synthetic biology department.
It was vital that we grabbed the audience’s attention quickly and held on tight, promoting audiences to watch not just the first video, but the whole series.
So, our designers and copywriters put their heads together to come up with relatable examples that could not only help audiences understand CSIRO’s messaging, but also be developed into incredible visuals.
To further boost the accessibility and engagingness of the information, we made sure to use simple language and visually stunning artwork to create a series that was easy to understand and left audiences wanting more.
CSIRO loved the approach, and it worked wonders for achieving their goals.
Not to mention, we got to create some truly epic artwork.
Team
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We love working with CSIRO—they tackle groundbreaking science, and we get to turn that science into exciting, engaging videos.
But here’s the challenge:
🔬 Science isn’t always seen as ‘exciting’.
🙄 Many people assume complex research = boring content.
🎥 CSIRO needed a way to break through that perception.
So, they came to Explanimate!—and we were more than ready to shake things up.
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For this project, CSIRO’s Synthetic Biology Department needed a suite of videos that:
- Captured attention fast and kept viewers watching
- Simplified complex scientific concepts without losing depth
- Encouraged audiences to engage with the entire series
To achieve this, we focused on a story-first approach—because when science is wrapped in a compelling narrative, it becomes impossible to ignore.
Our team brainstormed creative ways to bring CSIRO’s message to life:
🧬 Relatable, real-world examples that made synthetic biology feel accessible
🎨 Incredible, high-impact visuals to spark curiosity and engagement
📝 Crisp, clear copywriting that kept things informative, but never overwhelming
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To ensure maximum engagement, we:
✨ Crafted visually stunning animation to make complex science feel effortless
📢 Simplified the language to be clear, engaging, and accessible
🎬 Designed each video to hook the viewer immediately, ensuring they stayed for the full series
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To perfect the series, we:
- Refined visual elements to enhance engagement and clarity
- Tested different storytelling approaches to maximise retention
- Collaborated with CSIRO to ensure accuracy and alignment with their goals
🚀 The final series captured audiences from the first frame
👀 Viewers engaged not just with one video, but with the entire suite
🎨 CSIRO loved the approach, execution, and results
And let’s be honest—we had an absolute blast creating some of our best artwork to date.
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