CyberCX
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About the
project
The internet is a vast and wild expanse. A limitless horizon filled with promising possibilities, wonderous web services, and, our personal favourite, racoon memes.
But, left unchecked, the cyber realm can also pose serious threats, especially to business and enterprise.
So, when a client specialising in cyber security contacted us, asking for help to promote their online cyber security training course, we had to say yes.
CyberCX wanted to create a suite of short videos that would get SMBs and larger corporations thinking critically about their cyber security gaps, and how their cyber security training course, Cyber123, could help.
Developing videos for different target audiences, each with very different cyber security needs, meant we had to craft each video uniquely to effectively cater to the intricacies of each target market.
But, we also had to ensure each of these videos were similar enough that they could sit side by side as part of a series, championing Cyber123.
To do this, we created an overarching creative treatment for the series, focusing on using similar shots, camera movements, colours and motion graphics. This would not only ensure the videos all felt like they belonged together, but also strengthened the branding throughout, so every video could be instantly recognised as Cyber123.
Then, we focused on scripting. We did a deep dive into the different target markets, discovering their unique needs and pain points. Using this knowledge, we could craft scripts which would target the different markets and deliver each video’s messaging in the most effective way possible.
We’re pretty stoked with the results, and the CyberCX team was too.
So, go ahead, take a look. They’re no racoon meme, but I can personally guarantee, you’ll love them just as much.
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The internet is a vast and wild expanse - filled with opportunities, innovations, and, of course, raccoon memes. But in this limitless digital world, unchecked cyber threats pose serious risks, especially to businesses and enterprises. CyberCX, a leader in cybersecurity, approached us to create a series of short videos promoting their online cyber security training course, Cyber123. Their goal? To get SMBs and larger corporations thinking critically about their cyber security gaps and how Cyber123 could help.
The challenge was twofold:
- Craft unique videos that catered to different target markets, each with distinct cybersecurity needs.
- Ensure all videos felt cohesive as part of a recognisable Cyber123 series.
To achieve this, we developed an overarching creative treatment that provided a unified look and feel while allowing for targeted messaging in each video. This ensured the videos worked individually but also reinforced Cyber123’s branding when viewed as a series.
Our approach began with a deep dive into the different audience segments, analysing their pain points and security concerns. This research shaped our scripting process, helping us craft messaging that spoke directly to each audience’s needs.
To visually unify the series, we established a consistent style:
- Similar shots and camera movements for a seamless flow across videos.
- A defined colour palette to reinforce CyberCX’s branding.
- Motion graphics to illustrate key cybersecurity threats and solutions.
We embraced a sleek, tech driven aesthetic, balancing professional clarity with engaging motion design. By integrating dynamic motion graphics, we made complex cybersecurity concepts easier to grasp. Each video used bold visuals to highlight potential cyber threats, creating an immediate connection with the viewer.
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Cybersecurity demands precision, and so did our videos. We worked closely with CyberCX to ensure accuracy in messaging, refining scripts and visuals to ensure each video hit the mark for its intended audience. Iterative feedback loops allowed us to fine tune key sequences, transitions, and motion effects.
The final suite of videos successfully captured CyberCX’s message, driving engagement and awareness around Cyber123. The CyberCX team was thrilled with the results and we have to say, we’re pretty stoked too.
They may not be raccoon memes, but we guarantee you’ll love them just as much.
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