eBazar

Client:
eBazar
Production Company:
Explanimate!
Creative Director:
Travis Hunt
Producer:
David Owen
Agency:
Music Composition:
Rafal Mikolajczyk
Sound Design:
Rafal Mikolajczyk
Animation type:
Hybrid
Design & Animation:
Explanimate!
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About the

project

Hanging out in the food court is a thing of the past. We all love shopping online and eBazar is here to help make that as simple and straight forward as possible.

Team

David Owen
Producer
Marcus Rizzo
3D Designer
Kelly Tan
Motion Designer
Travis Hunt
Creative Director

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eBazar

Hybrid videos—where live action and animation blend seamlessly—always get our creative gears turning. They open up new storytelling possibilities, allowing us to combine the best of both worlds.

So when eBazar approached us for a hybrid video, we were all in.

Discovery & Strategy

A hybrid approach meant eBazar could:
- Enhance live action with animated elements to highlight key moments
- Keep production costs manageable by avoiding complex live-action setups
- Engage audiences in a fresh, dynamic way

The key challenge? Careful planning—knowing exactly where animation would be added before filming, ensuring the final composition felt balanced and intentional.

Concept Development

To make the animation feel like a natural extension of the real world, we built a relatively simple live-action set. This approach:

🎬 Allowed room for animated elements to interact seamlessly
🖼 Created contrast between minimal starting scenes and full, lively final frames
💡 Reinforced eBazar’s key message—making life simpler and more convenient

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Visual Design

By combining animation with live action, we unlocked new creative possibilities:
🏠 A kitchen built itself into the frame—impossible in pure live action
🧹 A vacuum cleaner moved on its own—adding a touch of magic
😊 Live actors connected emotionally, while animation emphasised key moments

This careful balance maximised impact without inflating the budget.

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Testing & Refinement

Ensuring seamless interaction between real footage and animation required:

- Precise frame planning before filming
- Careful compositing and motion tracking
- Multiple review rounds to refine integration

Launch & Results

🚀 The final video delivered eBazar’s key messages with clarity and excitement
💡 The hybrid approach provided visual storytelling depth without extra cost
🎉 The client loved the results—and so did their audience!

If you’re looking for a standout video that blends reality with creativity, hybrid might be the way to go—just ask eBazar.