Fastrack
About the
project
Do you like fast cars? Do you wanna go backstage?
Fastrack lets you do just that! You can become a part of the action and jump into the passenger seat of the fastest cars in town.
And, even better, we were able to dive in and put together an epic video that emulates that high-speed excitement Fastrack has on offer.
The Fastrack team really wanted to capture shots of the experiences and cars on offer throughout the video – no worries, live action footage we can definitely do. But then we thought… what if we added flames… ya know, the kind fast cars (like Lightning McQueen) have?
Well, we didn’t add flames. But, we did add motion graphics that rapidly appear through the video to help direct viewer attention and transition between the different shots of footage. These also formed key words which ensure key messaging is effectively delivered, even in environments where the video had to be played without sound.
All in all, this is one video that’ll be zooming through your screen and making you say “dang, I should really get into F1”.