Fastrack
About the
project
Do you like fast cars? Do you wanna go backstage?
Fastrack lets you do just that! You can become a part of the action and jump into the passenger seat of the fastest cars in town.
And, even better, we were able to dive in and put together an epic video that emulates that high-speed excitement Fastrack has on offer.
The Fastrack team really wanted to capture shots of the experiences and cars on offer throughout the video – no worries, live action footage we can definitely do. But then we thought… what if we added flames… ya know, the kind fast cars (like Lightning McQueen) have?
Well, we didn’t add flames. But, we did add motion graphics that rapidly appear through the video to help direct viewer attention and transition between the different shots of footage. These also formed key words which ensure key messaging is effectively delivered, even in environments where the video had to be played without sound.
All in all, this is one video that’ll be zooming through your screen and making you say “dang, I should really get into F1”.
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Ever wanted to experience the thrill of high-speed racing—not just as a spectator, but from the passenger seat? Fastrack makes it happen.
Their challenge? Capturing that raw, high-adrenaline excitement in a video that truly immerses viewers in the action.
That’s where we came in.
The Fastrack team wanted a video that showcased:
🏎 The cars – Sleek, powerful, and built for speed
🎬 The experience – A high-octane adventure from start to finish
📢 The key messaging – Communicated effectively, even without sound
With these in mind, we mapped out a video strategy that was:
- Fast-paced & visually intense – Mimicking the speed and energy of the experience
- Dynamic & attention-grabbing – Ensuring it stood out in a crowded content space
- Versatile – Designed to work with or without audio
Live-action footage was a must—nothing beats real cars, real speed, and real reactions.
But we wanted to push the energy even further. Enter:
⚡ Rapid-fire motion graphics – Enhancing transitions and directing attention
🖋 Bold typography – Emphasising key messages in an engaging way
🔥 Flames? – Okay, we didn’t add literal flames, but we infused the video with a sense of speed and intensity worthy of a race track
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To amplify the experience, we incorporated:
🎥 Sleek, cinematic footage – Showcasing the real excitement of Fastrack
🔠 High-impact typography – Delivering messaging clearly, even in sound-off environments
💨 Motion graphics that accelerate the pace – Creating seamless, energetic transitions
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Since the video was designed to simulate speed, our key focus areas were:
- Pacing & flow – Keeping the adrenaline rush alive from start to finish
- Visual clarity – Ensuring action-packed sequences remained easy to follow
- Performance in different formats – Optimising for social media, ads, and live event displays
The final video wasn’t just fast—it was furious (but in a good way).
- Captured Fastrack’s energy—a perfect visual match for the brand
- Highly engaging—designed to grab and hold attention
- Versatile for multiple platforms—delivering impact everywhere it played
So, who’s ready to jump in the passenger seat? 🏎💨
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