FifteenXV
Explore the FifteenXV animation project, a creative masterpiece by Explanimate. Discover our innovative 2D and motion graphics solutions today.
About the
project
There are no product launches more widely known than Apple’s. Their launch videos are epic. Taking what is essentially a metal rectangle and making it seem like the coolest, most revolutionary thing on earth.
At its core, that’s what all good launch videos should do – take a product and make audiences feel like they HAVE to have it.
But, very few companies can afford to drop the $$$$ that Apple can on a 30 second video.
That’s why FifteenXV came to us.
We rolled up our sleeves and unleashed our creative skills… and our secret weapon… 2.5D.
2.5D is an awesome style. It gives the impression of a 3D video while maintaining enough of a 2D feel that it gels perfectly with your other brand assets (like your logo or website), maintaining a sense of continuity across your brand.
2.5D also had another advantage in this case… it’s easier to produce than 3D, helping remove some of those $ signs without compromising the impact of the video.
By leveraging the power of 2.5D we crafted a dynamic and dramatic launch video for FifteenXV that wowed audiences, generated buzz and didn’t break the bank.
Best of all, FifteenXV was stoked with it, and we had a lot of fun working on it.
Cheers to the FifteenXV team - you guys are awesome!
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When it comes to product launches, nobody does it quite like Apple—they take a metal rectangle and turn it into the must-have product of the year.
At its core, that’s what great launch videos do:
🚀 Make audiences feel like they NEED the product
💡 Turn features into an experience
But let’s be real—not every company has Apple’s budget. That’s why FifteenXV came to us. They needed a launch video that was just as epic—but without the $$$$ price tag.
FifteenXV’s goal was clear: Generate excitement and anticipation around their new product launch. The challenge? Creating a high-impact, premium-looking video without the costs of full-scale 3D production.
Our solution? 2.5D animation—a hybrid style that offers the depth of 3D while maintaining a sleek 2D aesthetic that aligns seamlessly with FifteenXV’s branding.
This approach allowed us to:
- Create a high-energy, engaging launch video
- Maintain brand consistency across digital platforms
- Maximise production value while staying cost-effective
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With the 2.5D strategy locked in, we focused on developing a concept that:
🎯 Showcased the product’s innovation in a way that felt cutting-edge
📢 Built anticipation through dynamic visuals and bold transitions
🎨 Balanced sleek design with high-energy motion
We explored different motion techniques, pacing, and storytelling approaches to ensure the final video was both exciting and effective.
To bring the concept to life, we crafted:
- Sleek, minimalistic motion design that aligned with FifteenXV’s brand aesthetic
- Striking visual contrasts to make the product pop
- Seamless 2.5D transitions that added depth and movement
- Precision sound design to enhance the cinematic feel and build excitement
By using subtle depth effects and smooth camera moves, we gave the illusion of 3D, keeping the video dynamic while maintaining a streamlined, cost-effective workflow.
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Before finalising, we rigorously tested and refined the animation to maximise engagement and clarity.
This included:
- Fine-tuning pacing and motion flow to create a seamless viewing experience
- Adjusting lighting and shading techniques to enhance the 2.5D illusion
- Iterating on transitions and key storytelling moments to ensure clarity and impact
🔥 The final video generated buzz and elevated FifteenXV’s brand presence
🚀 It delivered a premium, high-end feel—without the Apple-sized price tag
🎉 FifteenXV was thrilled with the outcome (and so were we!)
Cheers to the FifteenXV team—you guys are legends! 👏
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