When it comes to product launches, nobody does it quite like Apple—they take a metal rectangle and turn it into the must-have product of the year.
At its core, that’s what great launch videos do:
🚀 Make audiences feel like they NEED the product
💡 Turn features into an experience
But let’s be real—not every company has Apple’s budget. That’s why FifteenXV came to us. They needed a launch video that was just as epic—but without the $$$$ price tag.
FifteenXV’s goal was clear: Generate excitement and anticipation around their new product launch. The challenge? Creating a high-impact, premium-looking video without the costs of full-scale 3D production.
Our solution? 2.5D animation—a hybrid style that offers the depth of 3D while maintaining a sleek 2D aesthetic that aligns seamlessly with FifteenXV’s branding.
This approach allowed us to:
- Create a high-energy, engaging launch video
- Maintain brand consistency across digital platforms
- Maximise production value while staying cost-effective
{{grid-3photos-v1}}
With the 2.5D strategy locked in, we focused on developing a concept that:
🎯 Showcased the product’s innovation in a way that felt cutting-edge
📢 Built anticipation through dynamic visuals and bold transitions
🎨 Balanced sleek design with high-energy motion
We explored different motion techniques, pacing, and storytelling approaches to ensure the final video was both exciting and effective.
To bring the concept to life, we crafted:
- Sleek, minimalistic motion design that aligned with FifteenXV’s brand aesthetic
- Striking visual contrasts to make the product pop
- Seamless 2.5D transitions that added depth and movement
- Precision sound design to enhance the cinematic feel and build excitement
By using subtle depth effects and smooth camera moves, we gave the illusion of 3D, keeping the video dynamic while maintaining a streamlined, cost-effective workflow.
{{grid-4photos}}
Before finalising, we rigorously tested and refined the animation to maximise engagement and clarity.
This included:
- Fine-tuning pacing and motion flow to create a seamless viewing experience
- Adjusting lighting and shading techniques to enhance the 2.5D illusion
- Iterating on transitions and key storytelling moments to ensure clarity and impact
🔥 The final video generated buzz and elevated FifteenXV’s brand presence
🚀 It delivered a premium, high-end feel—without the Apple-sized price tag
🎉 FifteenXV was thrilled with the outcome (and so were we!)
Cheers to the FifteenXV team—you guys are legends! 👏
{{grid-3photos-v2}}
