Gallipoli - Veterans Research
About the
project
Gallipoli Veterans work with veterans of all conflicts. Their research and rehabilitation pathways are changing the lives of veterans and the people who love them. We were excited to be able to work on such a worthy and influential program, even if only in our small way.
It takes a lot to be in the military. Gruelling training, deployments and all the other challenging tasks they get up to. It’s a full on lifestyle. The Australia we know now wouldn’t be here without them.
So we were honoured to be able to help the Gallipoli Medical Research Foundation to create a video to promote awareness about the Go Beyond program.
This program is designed to aid military veterans in their adjustment to civilian life. As such it was integral to draw attention to why Go Beyond forms an important part of this transition.
What better way to show Go Beyond’s role in this journey than by following a veteran through his transition? So, we tailored the video’s storyline to that of a transitioning veteran.
We opened the video with a member of the ADF on deployment. Using a match cut, we transformed this veteran into civilian garb as he walked down a city street. This transition communicated to audiences that even though this civilian might look like everyone else, his life in the ADF was still carried with him.
As Go Beyond helps these veterans deal with potential mental health conditions that come with the adjustment from military service to civilian life, we needed to show just how prevalent these issues were.
Using a voice over, we conveyed the statistics of mental health conditions in transitioning veterans to viewers.
The graphics matching this voice over showed several civilians filling the street whilst some began to freeze and fade to black, symbolising those being impacted by mental health conditions. As there was no way to tell which civilians would be impacted, audiences were prompted to realise that these mental health conditions could affect anyone.
This is where Go Beyond comes in.
Audiences were met with a veteran filling in a quick questionnaire before receiving help from Go Beyond. This help opened the pathway for the veteran to join his friends and family. Just as Go Beyond aids veterans in transitioning into civilian life and reconnecting with their family and friends.
Go Beyond loved the video and we hope it will help them continue to help more veterans and their families.
We have a lot to thank the members of the ADF for. So, we’re glad we could help a program that does so much for them.
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Gallipoli Veterans work with veterans from all conflicts, supporting them through research and rehabilitation pathways that change lives. When they approached us to help raise awareness about the Go Beyond program, we knew this was a project we had to be a part of. The Go Beyond program aids military veterans in their transition to civilian life, helping them navigate the challenges that come with this shift. Our goal was to craft a compelling video that would highlight the program’s significance and its impact on veterans and their families.
Transitioning from military to civilian life is a monumental change, both physically and mentally. So, we needed to ensure our video clearly communicated the struggles veterans face while also positioning Go Beyond as a crucial support system. Our approach was to tell a relatable, personal story that would resonate with both veterans and the wider public. By focusing on a single veteran’s journey, we could make the challenges and solutions feel real, rather than abstract statistics on a page.
To best illustrate this transition, we centred the video around a match cut technique. The story begins with a soldier on deployment. As he walks forward, a seamless cut transforms him into civilian life, now walking down a bustling city street. This visual metaphor highlighted how, despite outward appearances, veterans carry their military experiences with them into civilian life.
To address the mental health challenges many transitioning veterans face, we combined voiceover narration with visual storytelling. As the narration relayed statistics on the prevalence of mental health conditions, civilians on the screen slowly faded to black, symbolising those impacted by these struggles. This striking visual reinforced the reality that these challenges could affect anyone, making the need for support even more evident.
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To ensure the video was both engaging and informative, we balanced realism with stylised animation. The match cut transition was designed to feel smooth and natural, creating an instant emotional connection with the audience. Meanwhile, the use of fading figures and dynamic text overlays provided a strong visual representation of the statistics and key messages without overwhelming the viewer.
We also designed scenes that demonstrated how the Go Beyond program works. A veteran fills out a quick questionnaire and is then guided through support pathways. This sequence was crucial in demystifying the process, showing that help is accessible and effective. Finally, we depicted the veteran reconnecting with friends and family, reinforcing the program’s ultimate goal: restoring connections and improving lives.
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Throughout the process, we worked closely with the Gallipoli Medical Research Foundation to ensure accuracy and emotional resonance. Early iterations of the video were reviewed and adjusted based on feedback, ensuring that we struck the right balance between emotional impact and informative clarity. We refined animations, pacing, and transitions to make sure the final product effectively communicated the program’s importance.
The Go Beyond team loved the final video, and it has since been used to raise awareness and encourage veterans to seek support. By clearly demonstrating the challenges of transition and the help available, the video plays a key role in reaching veterans who might otherwise struggle in silence.
We’re proud to have played a small part in supporting the veterans who have given so much for Australia. Helping to promote a program that does so much for them was an honour, and we hope this video continues to make a difference for years to come.
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