It’s 2021, and somehow we’re still debating whether people should be paid based on merit rather than gender. It’s frustrating. It’s exhausting. But it’s a fight worth having.
That’s why when the Workplace Gender Equality Agency (WGEA) came to us, we knew we had to create something that wouldn’t just inform but also inspire change.
WGEA had a clear vision: they needed a video that didn’t just explain the issue but one that truly connected with audiences and drove action.
We identified three key elements to focus on:
📢 Clarity – Making complex data and policies digestible
🎬 Emotional impact – Ensuring the message resonated on a human level
🎨 Brand consistency – Staying true to WGEA’s established identity while offering a fresh perspective
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WGEA demands excellence, and in this case, that precision made for a great partnership.
Round 1: We pitched initial concepts—close, but not quite there.
Round 2: We refined, reworked, and reshaped the narrative.
Round 3: We nailed it. The concept was locked, and we were ready to bring it to life.
The final direction balanced bold visuals, strong storytelling, and a clear call to action.
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We crafted a fresh, striking visual style that:
- Felt modern and engaging while maintaining brand consistency
- Used dynamic motion graphics to emphasise key points
- Created a cohesive colour and typography system to reinforce messaging
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Some ideas looked great on paper but didn’t translate visually.
With a topic as critical and nuanced as pay equality, every moment mattered. Lesser clients might’ve let small details slide, but WGEA knew the importance of getting it right—and so did we.
So we tweaked. Polished. Adjusted. Until everything landed exactly as intended.
The final product was more than just a video—it was a catalyst for conversation.
- Exceeded client expectations with a compelling, high-impact piece
- Resonated deeply with audiences, sparking meaningful discussions
- Played a small but significant role in moving the needle towards change
We’re proud to have been part of this project, proving that great storytelling can drive real-world impact.
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