Internal company videos come with a unique advantage—you can break the mould and have some fun! Unlike client-facing marketing content, internal videos don’t need to drive conversions or introduce audiences to a brand. Instead, they offer an opportunity to engage employees in fresh, unexpected ways.
GoTafe understood this well. When they needed a video to announce and build excitement around a new internal online system, they asked us to create something bold, engaging, and, most importantly, fun.
The goal was clear:
- Generate excitement and engagement among staff
- Explain the new online system in a way that was easy to understand
- Break away from traditional corporate video styles to capture attention
With these objectives in mind, we saw an opportunity to gamify the experience—turning what could have been a standard explainer into an epic fantasy adventure.
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What’s more exciting than a knight in shining armour embarking on a fantasy quest? GoTafe’s internal video became an animated adventure, complete with:
🐉 Fire-breathing dragons
🦄 Majestic unicorns
⚔️ Heroic challenges
By transforming the learning and development experience into a whimsical, story-driven journey, we made the internal system rollout feel like an epic milestone rather than just another corporate update.
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To match the fantasy theme and maintain engagement, we crafted a rich, playful animation style featuring:
- Vibrant, immersive visuals inspired by fantasy storytelling
- Expressive character animation to add personality and humour
- Dynamic motion graphics to keep the energy high
- Seamless transitions and visual metaphors to reinforce key messages
This unique approach turned a standard company update into a cinematic storytelling experience, making employees feel like heroes on a journey rather than passive viewers.
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To ensure maximum impact, we fine-tuned the animation by:
- Aligning visual metaphors with the system’s functionality for better understanding
- Adjusting pacing and scene transitions to keep engagement levels high
- Enhancing colour and motion dynamics to maintain visual interest
- Refining character expressions and interactions to boost relatability and fun
The final animated internal comms video was a huge hit with GoTafe’s team. It transformed what could have been a dry announcement into an engaging, high-energy experience, proving that even corporate training content can be entertaining and impactful.
And on a personal note? We finally got to animate a dragon. 🐉 Mission accomplished.
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