The shift to remote work during COVID-19 brought many challenges, but one of the biggest hurdles? Video conferencing etiquette. As businesses and individuals adjusted to constant Zoom calls, it quickly became clear that many people lacked the skills to navigate virtual meetings professionally. Seeing this as both a challenge and an opportunity, we set out to create a fun and engaging video that would highlight the do’s and don’ts of video conferencing in a way that people would actually remember.
Rather than creating another dry instructional guide, we wanted to make something that would both educate and entertain. Our goal was to capture common virtual meeting mishaps. Think accidental mute, unexpected background noise, and awkward camera angles, and present them in a way that made people laugh while still driving home the importance of good Zoom etiquette.
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To keep things light and engaging, we leaned into humour. By exaggerating common video call faux pas, we created a relatable and shareable piece of content that resonated with remote workers everywhere. We also ensured the video was snappy, keeping pacing fast and the jokes punchy, so viewers wouldn’t tune out before getting the key takeaways.
The animation style needed to complement the humour, so we opted for exaggerated character expressions and dynamic transitions that added to the comedic timing. Bright, inviting colours and a simple, modern design helped reinforce a professional yet playful tone.
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Throughout production, we tested our script and visuals with small focus groups to ensure the humour landed as intended. We made refinements based on feedback, tweaking animations to enhance comedic timing and adjusting the script to keep key lessons clear and concise.
Once released, the video quickly gained traction. It was shared across social media and professional networks, with many companies using it as a training resource for their teams. The lighthearted approach helped it stand out from traditional instructional content, making it a memorable and effective way to improve video conferencing skills.
Because let’s face it... no one wants to be that person on a Zoom call.
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