Have you ever loved your work so much you wanted to live in it?
We definitely love what we do. But we still like to go home at the end of the day to a nice comfy bed.
Not Dave and Trav.
They’d live at work if they could.
We once found a sleeping bag in Dave’s office because he couldn’t bring himself to leave. Maybe that’s why you can find the boys cameoing in some of our videos.
One such opportunity presented itself when Lawpath approached Explanimate asking for help. They needed us to create a video that would communicate the reliability and affordability of Lawpath’s legal solutions to potential clients.
The challenge was to make online legal support feel credible, affordable and easy to access.
Legal services can feel intimidating at the best of times. Add a website into the mix, and some people may wonder whether they are really getting proper support from real professionals, or just a very official-looking form with confidence issues.
So the strategy was to show Lawpath as both reliable and human.
The video needed to make the service feel simple, but not simplistic. Affordable, but not too good to be true.
The video opens with two business owners talking to a film crew about their struggles to find affordable legal advice.
When the producer suggests the business owners look into Lawpath, they can’t believe what he’s telling them is real. It just sounds too good to be true.
But, proving just how real Lawpath is, audiences see a real-life lawyer video chatting with the business owners.
This gave Lawpath credibility by showing that there are real lawyers working at the company. It also helped show Lawpath as personable and easy to communicate with, removing some of the trepidation of dealing with legal issues through a website.
It would be impossible to visually demonstrate all the information we needed to include within the one-minute time limit.
Well, not unless we made the video rolling text, somewhat like the intro credits of Star Wars.
But this was a video. Not a book.
People don’t want to read videos.
So we relied on the scripting to deliver the majority of the information. The dialogue between the producer, business owners and lawyer conveyed the details of Lawpath’s services and pricing to audiences.
Because there was a lot of auditory information to convey in such a short time, we restricted the movement of the actors to avoid distracting audiences.
We also included visual supports for key pieces of information, like the price, to ensure these were clearly conveyed.
Refinement focused on keeping the delivery clear, the characters natural and the message easy to follow.
Because if you are explaining legal services, affordability and online support in sixty seconds, the last thing you need is a background actor doing interpretive dance.
All in all, Lawpath loved the video.
It’s definitely one of our favourites.
But that’s partially because of the Dave and Trav cameos.
The finished piece helped Lawpath communicate its legal solutions in a way that felt reliable, accessible and human, showing potential clients that affordable legal help online can still involve real people, real conversations and real support.
