Lawpath 2
Dive into the Lawpath 2 project, a unique blend of animation and live action by Explanimate. Explore our creative solutions today.
About the
project
Ever tried convincing an avid DIY-er that they need your brand’s professional help?
That’s why Lawpath came to us. They needed a way to convince people that DIY-ing their business’s legal matters was not a good idea, that they should seek professional help.
Knowing how the Lawpath crew are, we knew we could have some fun with this one. So, we used the power of exaggeration and humour to make viewers see the light. This lighthearted tone called attention to the real risks of managing legal matters without professional help without making people feel attacked or talked down to.
Every detail was thoroughly thought out, from the scenarios depicted to shot choices, animation style and colour palette. Everything needed to work together to ensure we hit the right balance of relatable, informative, lighthearted and funny.
The Lawpath team had a heap of fun working on this one with us and were stoked with the result.
Team
Related projects
Start a
with us
Ever tried convincing an avid DIY-er that they need professional help? It’s not easy—especially when it comes to business legal matters.
That’s exactly why Lawpath came to us. They needed a way to educate and persuade business owners that handling legal matters solo isn’t the best idea—and that expert guidance is the way to go.
We knew that fear-based messaging wasn’t going to work. Instead, our approach focused on:
- Using humour and exaggeration to highlight the risks in a fun, engaging way
- Making the audience feel understood rather than criticised for DIY-ing legal work
- Creating a relatable, informative, and shareable video that would resonate with business owners
Rather than a boring corporate explainer, we went for a bold, comedic approach:
🎭 Exaggerated DIY legal disasters to make the risks feel real (but entertaining!)
🎨 A vibrant, polished animation style that felt fresh and engaging
🎥 Smart storytelling & scene choices to balance humour with key messaging
{{grid-3photos-v1}}
To bring this vision to life, our team:
🔥 Crafted a dynamic animation style that felt modern, fun, and on-brand
📢 Fine-tuned comedic timing to maximise engagement and relatability
🎨 Curated a colour palette & design language that felt friendly, not intimidating
{{grid-5photos}}
To ensure the final video hit the mark, we conducted multiple refinement stages, including:
- Optimising the pacing & comedic beats for maximum impact
- Balancing humour with clear messaging to drive home Lawpath’s value
- Testing audience reactions to ensure the tone resonated with business owners
This fine-tuning process ensured that the final product was both hilarious and highly effective
The result? A punchy, engaging, and highly shareable video that:
🚀 Educated business owners on the risks of DIY legal work
😂 Kept viewers entertained while delivering a clear message
🎯 Helped Lawpath connect with their target audience in a fresh, memorable way
The Lawpath team had a blast working on this one with us—and so did we. We call that a win-win.
{{grid-3photos-v2}}
