LinkData
Uncover the LinkData animation project, a fusion of hybrid, 3D, and motion graphics by Explanimate. Experience our innovative animation solutions today.
About the
project
There are fun projects… and then there are FUN projects.
This one fell into the latter category.
LinkData has been coming to us for their video content for a few years. When you have that kind of long standing relationship with a client they know they can trust you completely. Which means you can push the limits of creativity with incredible freedom.
LinkData’s goal was simple - get people excited about their new platform. And boy did we deliver.
Things always turn out awesome when you mix live action and animation - so, naturally that was the route we had to follow. This style of hybrid approach lets us stretch in ways strict animation and live action would never allow.
How else do you fire a flaming arrow indoors, fly through a tech tunnel or have UIs hovering above heads?
Real life actors helped audiences quickly connect with the characters and narrative, while the animations added that spark of cool, creative innovation that kept them interested and sparked their excitement throughout the video.
With an innovative approach, exciting visuals, that trademark Explanimate! flair, and a little cameo from Rhys, the video we created wound up epic and exciting (as all things we create do). It engaged LinkData’s audience and got them excited to dive into the new platform.
So thanks again LinkData - we’re looking forward to the next one!
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There are fun projects… and then there are FUN projects. This one fell into the latter category.
LinkData has trusted us with their video content for years, and when you build that kind of long-term relationship, it means one thing: creative freedom. With that trust in place, we were able to push the boundaries of innovation and storytelling to deliver something exciting, engaging, and totally unexpected.
LinkData had one clear goal—get people excited about their new platform. And we knew just the way to do it. Our approach focused on:
- Combining live action with animation for a dynamic and engaging style
- Creating an immersive narrative that made complex tech feel accessible
- Designing high-energy visuals to keep audiences hooked from start to finish
We knew this project needed something extra—a hybrid approach that blended live-action storytelling with animation to create an experience that was both relatable and visually stunning.
- Live-action sequences helped audiences connect with real people and emotions
- Dynamic animated overlays enhanced storytelling and made complex concepts simple
- Seamless integration of tech-driven visuals added excitement and engagement
This was a true playground for creativity. Our team:
🎥 Shot high-quality live-action footage, ensuring the actors and environments felt natural
🔥 Integrated animated elements like floating UIs, tech tunnels, and even a flaming arrow (because why not?)
🎨 Blended reality and digital effects to create an innovative, cinematic feel
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To ensure the final video was flawless, we went through an iterative refinement process, including:
✅ Fine-tuning animations to feel natural within live-action footage
✅ Testing the balance between live action and digital overlays for a seamless experience
✅ Optimising visual effects and transitions to maintain flow and excitement
This meticulous attention to detail helped us create a visually spectacular and strategically effective video.
The final result? A high-energy, visually dynamic, and engaging marketing video that:
🚀 Drove excitement around LinkData’s new platform
📈 Captured audience attention and boosted engagement
🎥 Blended storytelling, animation, and live-action seamlessly
With bold visuals, innovative execution, and the Explanimate! signature touch, this was another major win for LinkData—and we can’t wait for the next one!
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