Mu6 Headphones
Explanimate! creates animated content for Mu6 Headphones in Australia. Showcase your brand with our creative solutions – contact us today.
About the
project
Music. Everybody loves it. It doesn’t matter what you’re into there’s a band or artist that makes it.
Mu6 Headphones wants to cut the cord and help people listen to that music in the highest quality with the greatest flexibility.
They wanted something that captured the freedom and ease of use…
“an idea is like a virus”
The job came to us through an agency. They had a vision for the project but we had to figure out what that vision looked like second by second on the screen. So we locked the doors of our office and it turned into ideas cage match only the strongest would be allowed to leave the ring.
Battered and bruised we emerged with an idea ready to turn into reality.
“this individuality stuff is a bunch of crap”
Putting together a team for a video like this is an art. The right people in the right roles to ensure every department is equally yoked.
Once we had our live action team together we knew the look and feel that we would be getting and could begin to assign animators and designers who would complement that vision.
Using Brisbane’s eternal summer and funky locations helped give the video a healthy splash of sunshine and a look that was specific and unique while acting as a backdrop and not drawing focus from the product and it’s features.
We then pulled the footage together and began mapping out the animation and how our intentions would play out on the fully realised footage. After some testing and back and forth with the client we were able to combine the features and “experience” that they wanted to convey with the excitement and fun that the animation brought to it.
“you want something, go get it.”
The video was intended for use as part of their fundraising campaign on kickstarter and it helped them surpass their goal and turn a really cool dream into an even cooler reality.
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Music connects us all, and Mu6 Headphones wanted to take that connection to the next level - cutting the cord and giving listeners the highest quality, most flexible audio experience possible. To launch their product, they needed a video that captured the freedom, ease of use, and excitement of their wireless headphones.
The project came to us through an agency with a strong vision, but it was up to us to translate that vision into an engaging, high energy video. Our challenge was to:
- Showcase the product’s features without making the video feel overly technical.
- Capture a sense of movement and freedom that reflected the wireless listening experience.
- Ensure the animation complemented the live-action footage, enhancing rather than overpowering the visuals.
We put our creative heads together, refining ideas until the strongest one stood tall, ready to be brought to life.
Building the right team was key. We needed:
- A live action crew to create a unique, visually engaging backdrop.
- Animators and designers whose styles would seamlessly integrate with the footage.
We took advantage of Brisbane’s eternal summer and funky locations, giving the video a bright, fresh aesthetic that stood out while still keeping the focus on the product.
Once we had the footage, we began the process of layering in animation:
- Dynamic motion graphics that interacted naturally with the real-world elements.
- A colour palette and visual style that highlighted the brand’s sleek, modern aesthetic.
- Smooth transitions that kept the energy flowing from start to finish.
The final video balanced product features with an immersive experience, bringing the excitement of Mu6 Headphones to life.
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Through rounds of client collaboration and refinement, we ensured the animation enhanced the live-action storytelling while maintaining a clear and compelling product message.
The video was a key part of Mu6’s Kickstarter campaign, helping them surpass their fundraising goal and bring their innovative headphones to market.
We love seeing great ideas become reality—and we’re thrilled to have played a part in making Mu6’s wireless vision a success.
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