Music connects us all, and Mu6 Headphones wanted to take that connection to the next level - cutting the cord and giving listeners the highest quality, most flexible audio experience possible. To launch their product, they needed a video that captured the freedom, ease of use, and excitement of their wireless headphones.
The project came to us through an agency with a strong vision, but it was up to us to translate that vision into an engaging, high energy video. Our challenge was to:
- Showcase the product’s features without making the video feel overly technical.
- Capture a sense of movement and freedom that reflected the wireless listening experience.
- Ensure the animation complemented the live-action footage, enhancing rather than overpowering the visuals.
We put our creative heads together, refining ideas until the strongest one stood tall, ready to be brought to life.
Building the right team was key. We needed:
- A live action crew to create a unique, visually engaging backdrop.
- Animators and designers whose styles would seamlessly integrate with the footage.
We took advantage of Brisbane’s eternal summer and funky locations, giving the video a bright, fresh aesthetic that stood out while still keeping the focus on the product.
Once we had the footage, we began the process of layering in animation:
- Dynamic motion graphics that interacted naturally with the real-world elements.
- A colour palette and visual style that highlighted the brand’s sleek, modern aesthetic.
- Smooth transitions that kept the energy flowing from start to finish.
The final video balanced product features with an immersive experience, bringing the excitement of Mu6 Headphones to life.
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Through rounds of client collaboration and refinement, we ensured the animation enhanced the live-action storytelling while maintaining a clear and compelling product message.
The video was a key part of Mu6’s Kickstarter campaign, helping them surpass their fundraising goal and bring their innovative headphones to market.
We love seeing great ideas become reality—and we’re thrilled to have played a part in making Mu6’s wireless vision a success.
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