Online Auto Parts
About the
project
Home delivery has never been more important than it is now. Online Auto Parts leads the way in supplying parts to the average consumer so it’s no surprise they’re also leading the charge in home delivery.
We had a blast with this mixed media ad and we think it shows.
Not many things cause us more stress than when we’re driving and the car starts to make weird noises. Maybe you’re a mechanic and that’s never really concerned you before. But as humble humans, we tend to fear for our lives when the car starts to squeak, or thunk, or groan in any way we’re not used to.
This is why we gladly agreed when Online Auto Parts asked us for help creating a video which would effectively communicate their capability to deliver cheap, quality auto parts to consumers.
Many of us would question the reliability of car parts purchased online, especially when they’re cheap. And no one wants dodgy parts in their cars. So, as a part of this video we needed to establish Online Auto Parts’ reliability amongst audiences.
In the realm of car fixing, what is more reliable than a mechanic? Thus, by setting the video on a mechanic’s workbench we were able to quickly demonstrate the professional standard of Online Auto Parts to viewers.
But it wouldn’t be enough to just plop the Online Auto Parts logo on a mechanic’s workbench and call it a day. That would be boring. And it wouldn’t really show audiences how reliable Online Auto Parts was.
This video needed a touch of fast and furious energy.
A street race.
That would add some excitement. It would also enable us to show audiences how the parts performed once they were in a car. So, we used a 4×4 and a sedan to race through the street and show the functionality of the parts at speed.
But how would the parts hold up on rougher terrain?
Well, there’s a reason we used a 4×4. Taking the car off-road enabled us to illustrate the durability of the parts in all types of driving experiences.
We think the video did a pretty good job at getting the message across. Online Auto Parts definitely agreed.
You should still probably leave the fast and furious-ing to the professionals though.
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Home delivery has never been more important than it is now, and Online Auto Parts is leading the charge in getting quality car parts straight to consumers. When they approached us to create a video highlighting their home delivery service, we knew it had to be fast, fun, and full of energy.
Not many things cause more stress than hearing a weird noise coming from your car. For mechanics, it might not be a big deal, but for the rest of us, a sudden squeak, thunk, or groan can feel like a disaster waiting to happen. That’s why reliability was key in this video - Online Auto Parts needed to show customers they could trust the quality of their products, even when ordering online.
One of the biggest hurdles in selling car parts online is consumer trust. When buying something as important as auto parts, people need to know they’re getting reliable, high quality products. We needed a way to establish credibility while keeping the video engaging and dynamic.
A mechanic’s workbench became the perfect setting to establish trust and expertise. Mechanics know cars inside and out, so showcasing Online Auto Parts in this environment instantly communicated that their products met professional standards.
But just showing a workbench wouldn’t be enough - we needed action. A street race injected the kind of high energy storytelling that made the video both exciting and informative. By using a 4x4 and a sedan to race through the streets, we could demonstrate how Online Auto Parts performed in real world conditions.
To further prove durability, we took the 4x4 offroad, pushing the parts to their limits in rough terrain. This added another level of confidence for consumers, showing that these parts weren’t just built for smooth city driving - they could handle anything.
We blended live action with motion graphics to create a mixed-media ad that was both visually engaging and easy to understand. The gritty, fast paced aesthetic reflected the intensity of the racing world, while sleek animations highlighted key product features and the ease of home delivery.
Once the initial version was complete, we worked closely with Online Auto Parts to refine the visuals, pacing, and messaging. We ensured that:
- The racing sequences stayed exciting without overshadowing the core message.
- The mechanic’s workbench framing reinforced trust and wasn’t just a background detail.
- The animation elements seamlessly integrated with the live-action footage for a polished, cohesive look.
The final video hit the perfect balance between trust and adrenaline fueled excitement. It effectively communicated that Online Auto Parts delivers high quality parts straight to your door - fast, reliable, and ready for anything.
We had an absolute blast creating this, and so did the client. As for you? Maybe leave the Fast & Furious stunts to the professionals, but rest assured, your car parts are in good hands.
