Ranqx
Explore the Ranqx animation project, a creative endeavour by Explanimate. Discover our unique 2D and motion graphics solutions today.
About the
project
When people visit your house, you want to make them feel comfortable and welcome. It encourages them to stay longer and leaves a good impression.
Having a nice welcome mat is a good place to start. That’s why we have one outside our office… or at least we did before it was stolen (this would never have happened in our Logan office).
We consider videos a sort of virtual welcome mat. They quickly introduce visitors to your brand and product / service, making them feel comfortable and encouraging them to explore further.
Ranqx agrees with us. That’s why they approached us for help creating a video that would effectively introduce their audience to their brand, leaving a memorable impression.
Animation is not only naturally effective at engaging audiences thanks to its visual nature. But, this also makes it perfect for reaching these international markets.
Most imagery has very similar meanings all around the world so when illustrated in visually stunning ways, this creates a strong foundation for a video that welcomes customers from almost anywhere.
Add in some enthralling sound design and you not only have the world’s coolest welcome mat, but a video that hooks in your audience and leaves a lasting impression on viewers. They’ll have no choice but to head straight to your website or get in contact.
Ranqx sure thought the video was the perfect solution to their problem, and you can’t argue with the results.
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First impressions matter. Whether it’s a welcome mat at your front door or a brand introduction video, the goal is the same—make visitors feel comfortable, engaged, and eager to learn more.
That’s exactly what Ranqx, a leading fintech company, needed. They wanted a dynamic brand video that would introduce their platform, engage their audience, and leave a lasting impression on potential customers worldwide.
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Ranqx operates in a global market, meaning their video had to:
- Communicate clearly across different cultures and languages
- Instantly capture attention and encourage action
- Reflect their brand personality while simplifying their message
We knew animation was the perfect solution—it’s visually universal, making it easy to connect with international audiences without language barriers.
We approached this project like a virtual welcome mat—the video needed to warmly invite viewers into the Ranqx brand, just as a physical welcome mat would invite guests into a home.
By focusing on bold visuals, clear storytelling, and an inviting tone, we ensured that Ranqx’s message would resonate with a global audience while reinforcing their credibility in the fintech industry.
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To make the video as engaging and effective as possible, we:
🎨 Crafted eye-catching, universally recognisable illustrations
🌍 Designed with an international audience in mind—using imagery that transcends language barriers
🔊 Layered in dynamic sound design to enhance immersion and reinforce key moments
The result? A visually striking, high-energy animation that hooked viewers right from the start.
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Before launch, we ran multiple iterations to:
- Fine-tune pacing and transitions for maximum engagement
- Optimise text and motion graphics for clarity and impact
- Ensure the video worked seamlessly across platforms
The final animated explainer video became Ranqx’s ultimate digital welcome mat, drawing in viewers, keeping them engaged, and leading them seamlessly to their website and platform.
The result? Higher engagement, stronger brand recall, and a video that Ranqx was thrilled with. Not bad for a welcome mat, right?
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