Rare Cancers
Discover the Rare Cancers animation project by Explanimate in Australia. Explore our innovative motion graphics solutions today.
About the
project
When someone comes to us once, it’s fun. When they come back, we know there’s something there.
When Rare Cancers returned to us to create another video after the success of their last one we knew their excitement and kind words on the last one weren’t just smoke. We knew they must have meant it, and just like a big event for a long time girlfriend is gonna get more attention then some one night stand we knew we needed to take it up a notch on this new one.
So this new one had to be both educative and have a lasting emotional impact… easy peasy, we’ll just whip that up…
Luckily, it’s a team affair and not just me trying to figure that out because while I was initially stumped, the team knew just how to help.
The ideas came thick and fast and pretty soon we had a pitch and a style that Rare Cancers were thrilled about and so were we.
One of the things we love about animated videos is that they’re fantastic for illustrating intricate concepts in easily understandable ways. But, they also let us infuse each frame with delicately thought-out emotion. It couldn’t have been more perfect for this kind of sensitive subject matter, like the effects of cancer treatments.
Using beautiful abstract visuals, we were able to create an engaging, educational and unforgettable video that left a lasting impact on audiences.
Team
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Start a
with us
When a client comes back for another project, you know you’re doing something right.
Rare Cancers Australia first partnered with us to create a video that was both educational and emotionally impactful—and after seeing the success of that first project, they returned for more.
This time, we knew we had to level up. This video needed to educate audiences while creating a deep emotional connection.
Our challenge was clear:
- Communicate complex medical concepts in a way that’s easy to grasp
- Evoke emotion without overwhelming the audience
- Ensure the message resonated with patients, families, and healthcare professionals
This called for a delicate balance—engaging yet respectful, informative yet visually stunning.
Our team brainstormed a range of creative approaches before landing on a unique, abstract visual style that could:
🎨 Illustrate intricate concepts in a simple, beautiful way
💙 Convey emotion subtly without feeling heavy-handed
🎥 Create a lasting impact that would resonate with viewers long after watching
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To bring the vision to life, we:
🌊 Used flowing, abstract visuals to depict the challenges of cancer treatment
🎨 Crafted a colour palette & animation style that felt both hopeful and empathetic
📢 Fine-tuned the pacing and storytelling to ensure the message was clear and engaging
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To make sure we got it just right, we:
- Refined the emotional tone to keep it powerful yet uplifting
- Tested different visual styles to find the perfect balance of clarity and impact
- Worked closely with Rare Cancers to ensure accuracy and authenticity
This iterative approach ensured the final video was as impactful as possible.
The end result? A visually stunning, emotionally engaging video that:
🚀 Educates audiences on the effects of cancer treatments
💙 Creates a deep, lasting emotional impact
🎯 Leaves viewers with a clear understanding of Rare Cancers Australia’s mission
Rare Cancers loved the final result, and so did we. It’s always an honour to work on projects that truly make a difference.
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