“Water, water everywhere, and not a drop to drink.” It’s easy to take water for granted—until it’s gone. That’s where SEQ Water steps in, managing Queensland’s water resources to keep communities safe and informed.
When SEQ Water approached us, they wanted more than just an educational video—they wanted something that felt real, relatable, and engaging.
SEQ Water needed a video that:
💧 Showcased the real infrastructure and people behind Queensland’s water supply
🏞 Reflected authentic Queensland landscapes—not just generic stock visuals
🎓 Educated and informed viewers while keeping them engaged
The challenge? Bringing a sense of realism and connection to an animated piece while maintaining a strong visual style.
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To bring Queensland to life, we used photographs of real job sites as a foundation for our visuals. This approach:
- Added authenticity to the animation
- Created a lived-in feel that resonated with Queenslanders
- Allowed audiences to see themselves in the story
From the beginning, we committed to fresh, original design thinking—avoiding generic animation tropes, recycled rigs, or overused visual shortcuts. We asked ourselves, "What if?", ensuring every frame had intentionality and impact.
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Our approach let design take centre stage, with animation serving as a support to enhance the storytelling. We developed:
🎨 Stylised-yet-realistic environments, rooted in real-world references
🚜 Infrastructure details that reflected SEQ Water’s actual job sites
🌅 Landscapes that felt uniquely Queensland
This careful balance of style and realism made the video both visually striking and deeply relatable.
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To ensure the video was both accurate and engaging, we worked closely with SEQ Water to:
🔄 Fine-tune character movement and visual flow
🎭 Balance realism with artistic expression
📊 Ensure clarity and accessibility of the educational content
The final video was a smash hit. While government agencies often prioritise function over creativity, SEQ Water embraced the power of great design—and it paid off.
🚀 The video exceeded expectations, engaging and informing audiences
💡 SEQ Water recognised the value of creative risk-taking
🎬 We were even invited back for a follow-up project – Watch it here
With vision and bold creativity, SEQ Water didn’t just tell a story about water—they made people care about it.
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