Taco Bell

To build excitement, we knew we had to create suspense. The announcement needed to feel like a journey, keeping audiences guessing while making them feel involved in the reveal. Using real social media comments would reinforce that Taco Bell was listening to its fans, creating a sense of connection and anticipation.

We started by teasing the big news - Taco Bell was coming somewhere in Australia. A map appeared on screen, making it clear that it could be anywhere. Then, fan comments requesting a location in Perth flooded in, helping lead audiences toward the answer.

Now, we needed the perfect way to visually transport Taco Bell to its new home. A plane felt too impersonal. A food truck could be misleading, this was a full restaurant, not just a mobile pop-up. Instead, we leaned into the chill, road trip vibes of tacos and chose a retro VW van as our inspiration. This kept the tone fun and on-brand while visually communicating a cross-country journey.

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The animation style was bold, energetic, and playful, just like Taco Bell itself. We used dynamic transitions, engaging typography, and seamless motion graphics to keep the pace lively. The journey across Australia was mapped out in a way that was easy to follow while still building anticipation for the reveal.

As always, we ran internal reviews to fine tune the pacing, ensuring the balance between suspense and clarity was just right. We also worked closely with Taco Bell to refine the messaging, making sure the excitement was clear without confusing audiences about the type of launch.

The video dropped, and the hype was instant. Fans in Perth were thrilled, engagement soared, and Taco Bell had successfully built anticipation for their latest location. The playful approach resonated with the brand’s audience, turning a simple announcement into a moment of excitement.

(Also, if anyone ever figures out why it’s called Taco Bell, let us know.)

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