Up on the Rooftop

Uncover the Up on the Rooftop project, a distinctive production by Explanimate. Explore our innovative 2D, 3D, and hybrid animation solutions today.

Client:
up on the rooftop
Production Company:
Creative Director:
Producer:
Agency:
Music Composition:
Sound Design:
Animation type:
2d, 3d, animation, hybrid
Design & Animation:
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About the

project

Turnip the volume on our latest animation for @up_on_the_rooftop 🥦🌽🥬🍅🥕

The challenge was to combine 3D photorealistic environment at 24fps (frame per second) with traditional cel animation at 12fps and allow them to interact. It seems this collaboration was mint to be because we think it looks radishing!

Team

Travis Hunt
Creative Director
David Owen
Producer
Jenn Cislowski
Motion Designer

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Up on the Rooftop

Turnip the volume because this project was a real pea-ce of work! When Up on the Rooftop came to us, they wanted something fresh, fun, and visually stunning - and we were more than happy to dig in.

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Discovery & Strategy

The goal? Blend 3D photorealistic environments (running at a silky 24fps) with traditional cel animation (at a charming 12fps), all while making them feel like they truly belonged in the same world. Easy, right? Well… let’s just say we had to get a little creative in the garden.

Concept Development

We knew this project needed seamless interaction between 3D and 2D elements. That meant careful planning, precise choreography, and a hefty dose of experimentation. Would our 2D line art elements feel at home in their 3D surroundings? Could we make a butterfly fly just right? These were the deep questions we pondered.

Visual Design

This is where things got radishing. We meticulously crafted a detailed 3D environment - glistening leaves, rich textures, and lighting so nice you could almost smell the fresh basil. Then came the hand-drawn animation, bringing in that classic, organic feel to complement the realism. Watching these two styles interact? Chefs kiss.

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Testing & Refinement

Mixing two frame rates in one animation was a challenge, but we weren’t about to let it beet us. We tweaked, adjusted, and finessed every frame until the motion felt natural, lively, and dynamic. The secret? A little extra squash and stretch (and maybe some thyme for good measure).

Launch & Results

The final product? A beautifully harmonised blend of 2D and 3D, where crisp environments meet hand-drawn charm. It’s a project that proves great things sprout from creative problem solving and that sometimes, the best ideas are the ones that grow a little wild.

We think it turned out pretty grape. What do you reckon? 🍅✨

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