Userback
Explore Userback project by Explanimate, a blend of 2D animation & motion graphics. Discover our innovative animation solutions in Australia.
About the
project
A lot of what we do is about simplifying things. It’s about taking the complex and whittling it down to its bare essentials.
Userback is the perfect example of our skill set matching directly to the intention of the client. They are all about simplifying and streamlining.
you can find me under the lights
“I like pretty stuff,” said Explanimate Designer/Animator Kelly Tan. “but pretty stuff with a purpose is like straight fire.”
Userback couldn’t have agreed more and so we set about understanding their product, their service and brainstorming how we could bring it to life.
“Simplicity only works if it is universal,” said Explanimate Creative Director Travis Hunt, “The imagery needed to be instantly recognisable and convey meaning or it just wouldn’t work.”
diamonds under my eyes
So we set about trialling and erroring the absolute pants off the visual ideas.
We didn’t just want something that “did the trick”, it needed to sing like Michael Cera in Superbad
turn the rhythm up
So with visuals that we wanted all locked in it was time to “turn the rhythm up” and make it gorgeous.
We spent time crafting elements and working on lighting, we played with colours and contrast and found a visual language that really started to connect.
wanna come along for the ride?
It was time to deliver and deliver we did, it came out looking like a hot guy at Melbourne Cup, absolutely gorgeous, but it was functional like a tramp stamp on a hot girl.
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At Explanimate, a lot of what we do is about simplifying the complex—taking intricate ideas and making them visually engaging, easy to understand, and fun to watch.
That’s exactly why Userback, a powerful customer feedback and bug-tracking tool, was such a perfect fit for us. Their platform is all about streamlining the user experience, and they needed a crisp, engaging explainer video to reflect that.
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Userback wanted a clean, modern animation that would:
- Clearly communicate their platform’s value
- Visually demonstrate how feedback collection can be effortless
- Align with their brand identity while making a lasting impact
As Explanimate’s Creative Director Travis Hunt put it: “Simplicity only works if it’s universal. The imagery needed to be instantly recognisable and convey meaning, or it just wouldn’t work.”
So, we dived deep into their platform, testing different visual approaches to find the perfect balance between minimalism and clarity.
The challenge? Make it simple but powerful.
We explored iconic, easy-to-understand visual metaphors to represent feedback collection, bug tracking, and collaboration—ensuring every design choice enhanced usability and comprehension.
As Explanimate’s Designer/Animator Kelly Tan said: “I like pretty stuff, but pretty stuff with a purpose? That’s straight fire.” And Userback couldn’t have agreed more.
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With the concept locked in, it was time to refine and elevate. We:
🎨 Crafted sleek, modern illustrations with a polished, SaaS-friendly aesthetic
🌟 Fine-tuned lighting, colours, and contrast to enhance clarity and impact
📱 Designed with UX in mind, ensuring every element aligned with Userback’s platform experience
The end result? A visually stunning explainer video that looked as sharp as a hot guy at Melbourne Cup—but was as functional as a well-placed UI button.
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To ensure peak performance, we:
- Tweaked motion timing for optimal engagement
- Refined transitions and flow for seamless storytelling
- Tested across devices to ensure clarity on all screens
The final animated SaaS explainer video helped Userback clearly articulate its value, drive customer engagement, and simplify the onboarding experience.
Another win-win—for Userback, for their users, and for us. Now, if only simplifying office coffee orders was this easy…
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