Veolia operates across multiple countries and industries, managing an intricate web of assets, infrastructure, and logistics. Their challenge? Explaining the complexities of asset management in a way that was engaging, digestible, and clear.
They knew this was a tough ask. Asset management is often buried in spreadsheets, data tracking, and long meetings - not exactly the most thrilling material to condense into a short video. But they were hopeful that we could bring it to life in a way that would resonate with their audience.
As Veolia’s Head of Asset Management for Australia and New Zealand, Zach Phillips, put it:
“It’s really about how and why things break and how best to stay on top of that.”
With that in mind, we knew our challenge wasn’t just explaining what asset management is but also why it matters. Our goal was to create clarity without oversimplifying, ensuring the video spoke directly to Veolia’s teams and global audience.
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Asset management can feel impersonal - data heavy, mechanical, and process driven. To counteract that, we introduced a human character to guide the audience through the journey.
The video begins in a real world office, establishing a sense of familiarity and connection. Then, as we transition into a conceptual, data driven world, viewers feel anchored, they understand where they are and why this matters.
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The design needed to do the heavy lifting. We wanted the real world setting to feel bright, expansive, and full of life, creating a stark contrast when we shifted into the structured, analytical world of asset management.
To achieve this:
- We filled the office with light, using large glass windows to emphasise openness and clarity.
- The transition into the conceptual world was designed to feel like diving into the nuts and bolts of the operation, reinforcing the idea that asset management is about understanding and controlling complexity.
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Despite having a strong concept and design approach, we quickly realised that Veolia was right - asset management is incredibly complex to distill into a short form video.
It took multiple rounds of refinement, with careful iteration on how to balance technical accuracy with visual storytelling. Through collaboration with Veolia, we were able to hone in on what truly mattered, ensuring the final piece was both informative and engaging.
The final video exceeded expectations. It’s now used worldwide, translated into multiple languages, and serves as a key training tool for Veolia staff, helping them better understand asset management and its role in their daily operations.
For a concept that once required long meetings to explain, we helped Veolia deliver it in just a few minutes, without losing impact.
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