ASPL
About the
project
Comfort is the enemy of success. It takes learning and development through challenges to excel at something… or does it? Why can’t learning and development be easy and enjoyable?
Well, it can be. And ASPL is the key.
ASPL is a management consultancy, training and recruitment firm that works closely with Safe Transport Victoria to assist in ensuring all staff are empowered on their personal and professional development journey.
And yes, we know how super rad and exciting that doesn’t sound, but, nonetheless, we all still know what an important part of our careers this is. That’s why ASPL asked us to create a video that would help generate excitement and interest from employees about their work with Safe Transport Vic.
What better way to make professional development and learning exciting and easy, than to gamify it?
So, we transformed the learning and development pillars into ‘achievements’ to be collected by characters throughout the video. But, we didn’t want to trivialise these pillars, we still wanted them to be the main focus of each scene, with each scene around them reflecting what the pillar means.
Following this train of thought, we ended somewhere between an explainer and a gamified video. An approach that took the best of both worlds, effectively explaining each pillar and the development strategy, while maintaining that feeling of achievement and excitement throughout the narrative.
So maybe that old adage isn’t quite so accurate. I mean, we think it was a pretty successful video, and ASPL agrees, and these office chairs kept us nice and comfy throughout the entire development process.
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ASPL is a management consultancy, training, and recruitment firm dedicated to helping organisations support the professional growth of their employees. Working closely with Safe Transport Victoria, they ensure staff feel empowered in their learning and development journey. But let’s be honest—training videos aren’t always the most exciting content. ASPL needed a dynamic, engaging animated video to spark employee interest and generate excitement about professional development. That’s where we stepped in.
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We set out to challenge the idea that learning and development has to be difficult to be effective. What if it could be both engaging and easy? The key was gamification—a proven way to boost engagement by transforming tasks into rewarding experiences. Instead of presenting dry information, we developed a concept where key development pillars would become achievements for characters to unlock throughout the video, reinforcing a sense of progression and success.
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We struck a balance between a classic explainer video and a gamified experience, combining narrative storytelling, motion graphics, and interactive design elements to make the professional development process more engaging. Each pillar of learning remained the central focus of its scene, but rather than simply listing information, we brought it to life with dynamic character interactions, game-inspired animations, and achievement-based progression to reflect the core message.
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To create an engaging and immersive experience, we focused on:
- Game-inspired animation styles to reinforce the gamification theme
- Bright, bold visuals to capture attention and make learning feel fun
- Smooth, high-quality motion graphics for a polished and professional look
- Playful yet clear typography and on-screen text to enhance readability and reinforce key messages
This animated video production blended corporate storytelling with interactive-style visuals, ensuring employees felt motivated and engaged rather than overwhelmed by traditional training content.
To maximise effectiveness, we fine-tuned the animation by:
✔ Ensuring the narrative flow was both informative and entertaining
✔ Testing text placement and readability for maximum clarity
✔ Adjusting motion pacing and transitions to maintain engagement and energy
✔ Refining the game-inspired mechanics to enhance the feeling of achievement
The result was a highly engaging corporate training video that not only communicated ASPL’s key learning pillars but also made professional development feel more interactive and rewarding.
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The final animated training video successfully transformed what could have been a standard corporate message into a compelling, gamified learning experience. ASPL and Safe Transport Victoria loved the outcome, and the response from employees showed that gamification in corporate training can be both effective and enjoyable.
And as for the old saying that success requires discomfort? Well, we’d argue that engaging animation, clever storytelling, and effective content production can make even complex business solutions feel effortless.
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